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For the second time this month, Bumble is taking a strong, public stance on an issue.
The lawsuit, Match Group v Bumbleclaims that Bumble "sought to mimic Tinder's functionality and general look-and-feel. Today's Bumble ad implicates Match Group's desire to purchase the company as the primary reason for the lawsuit: "We swipe left on you. We swipe left on your multiple attempts to buy uscopy usand now, to intimidate us.
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No matter the price tag, we'll never compromise our values. I would stay on and take this to the next level whatever that looks like, potentially an IPO, whatever the best future is for us. Some of the language used in today's ad echoes Bumble's letters to disrespectful, misogynistic users on the app 's "Open Letter To Connor" set a new standard in the dating app world.
The company, which often speaks of the importance of protecting and standing up for its users, reiterates that intention. Advertisement "I want our users to know that Bumble will always stand up for them," Wolfe Herd told Refinery Values come above bottom line.
We would always be sure to let the other one page when we were planning to travel whom own bumble dating site to Write, just to make the other one jealous. We were used to meet at a young adult church service one night, but I canceled because my friend desperately needed a ride to the breaking. John was very persistent here a few anomalies later, I found myself driving to meet him for bustle.
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