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Why Tinder beats Bumble and the world is still not ready for a feminist dating app To what extent has having a social message in dating helped Bumble? Having a business with a social message can have a great impact on society.
As brands influence customer psychology, to have customers associate with your social cause is a massive win not just for the business but for the world. Companies like Lokai, We Wood and Skyline Socks to name a few are built around giving back to the society.
Why Tinder beats Bumble and the world is still not ready for a feminist dating app
But while these companies give back, to what extent are they effective in growing in terms of scalability? Bumble was launched in by business mogul Whitney Wolfe Herd following her sexual harassment lawsuit against Justin Mateen, former co-founder of Tinder, whom she had dated on and off.
This was a bold move for Whitney, who decided to create Bumble, a dating app that allows women to make the first move with male users. This addresses the problem of creepy texting and downright dangerous harassment, which are the major reasons why a lot of people have always been sceptical about online dating.
The launch of this app was a powerful social statement globally, where it sent off a strong message about women empowerment, encouraging women to make bolder choices in not just dating, but in business and life!
This also led to a lot of celebrities to come out in support of the app, including popular Kardashian — Jenner mom Kris Jenner, actor, producer and filmmaker Priyanka Chopra; and supermodel and entrepreneur Karlie Kloss, to name a few.
Everything seemed perfect for the brand, but then why did Tinder still manage to retain itself as the crowd favourite? More convenient If you are one of the millions who have downloaded Tinder, you will notice that it is much easier and quicker to sign up on the platform and get going.
All it asks for is a short bio and your music preferences which are generally synced from your Spotify playlist. For example, it asks you questions about liking dogs, smoking, drinking etc. This can be because Bumble widely markets itself as an app for relationships, while Tinder is sometimes seen as an app for hookups although, it is used for relationships as well. Sexist While I am all in for a dating app with an empowering concept, the sexist nature of the app, which only allows women to pick who they want to speak with can potentially carve down the entire niche of the market, making it more attractive to women.
Male users can sometimes feel alienated by this system. Although is a great social message, it may not be very feminist dating site people in terms of acquiring users. Tinder, on the other hand, has no such barriers and freely allows male and female users to swipe and make the first move regardless of gender.
While the red flame is perfect for a dating app since it signifies the fieriness of new relationships. This is also more attractive to millennials and college students. Wait a second — Bumble—like the bee society.
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It was very serendipitous. While there are people who have experienced happy endings on dating apps, most of them are usually looking for casual relationships.
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In terms of logo and aesthetics, Tinder comes out as the clear feminist dating site people. More features Given the open nature of Tinder, the app has been successful in branching out to many fun and innovative features revolving around dating.
However, Bumble has managed to create a reputation of safety and trust around it so much that it recently launched the Bumble Bizz platform which allows people to network professionally through the app.
Let's talk about dating! Feminists, where to meet people & online dating. Would you date a feminist? What if it's not a crazy one? Here's how you protect.
Only the feature is not in terms of dating. Power is only there where there are users. For an app like Bumble to give power to women users where there are lesser users compared to Tinder sounds odd.
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But it is also a country which is considered unsafe for women. On top of that Tinder has confirmed that it would begin to test a new feature that will allow women to choose when to start a conversation, rather than have it as a default setting like Bumble.
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Being the current more popular app in India, Tinder has clearly kept up with trends and keeping an eagle eye on competition has proven to be beneficial for the company. Conclusion In conclusion, the point is that while Bumble sends off a great message, users care more about the convenience, easiness of the process — and this leads to increased usage and signups as there are more people to swipe on. This can be an important lesson for businesses that, it is not just important to have a socially responsible message but also a scalable, user-friendly business model.
And even though Bumble sends out an important message of feminism and women empowerment, Tinder sends off an even greater message — Equality. To empower entrepreneurs with the tools to build and grow their companies About.
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